If you read the previous post about Zynga’s “ghetto testing” market research and listened to the podcast in which the CEO talked about how every aspect of the game is thoroughly tested, allowing Zynga to identify what customers want and what changes will bring in more revenue and fans, you might have had a scary [...]
If you want to create a failing indie game development business, you need to create a product or service that no one will care about, and it’s easy to do so. Just follow these steps:
Get inspired to create a game.
Create the game.
Release the game.
Start figuring out how to [...]
Raph Koster posted What social gamers look like, which reports on a study that PopCap sponsored to identify the profile of the typical player of social games.
So who is playing these games on Facebook and in other social networking portals? Apparently she’s 43 years old, may or may not be married with children in the [...]
Entrepreneurs, business owners, and other indies have given me a good piece of advice that applies no matter what is going on in the economy: keep on top of the industry. Subscribe to magazines. Go to conferences. Read relevant blogs and books. Be familiar with what your industry is doing.
Why does it matter?
There are a [...]
I know. I’m very late, but I didn’t mean for the new year to start without me! What can I say about 2009? What does 2010 have in store?
Let’s look back on 2009 first. I created an index card and kept it with me throughout the year to remind me what I wanted to focus [...]
Back in October, Raph Koster wrote about a PC World interview with the lead designer of Dragon Age, a major single-player game from Bioware. Mike Laidlaw on single-player games talks about the idea of creating such games today, when games such as World of Warcraft and even Facebook games such as FarmVille dominate by leveraging [...]
GamesIndustry.biz recently published a post called Marketing influences game revenue three times more than high scores. Research has shown that the belief that game reviews have an impact on the sales of a game is a false one.
Or at least a poor quality game with big marketing dollars behind it will sell much more [...]
Facebook has grown to be a powerful social networking force to be reckoned with, and game developers who have taken advantage of the popularity are pulling in plenty of money through ads, virtual good sales, and exposure. And now, EA purchased PlayFish, the biggest publisher of social games on Facebook, for about $400 million.
So [...]
Paul Taylor of Mode 7 Games, creators of Determinance, wrote an article for Gamasutra called Building Buzz for Indie Games which I think ties in and expands upon Christopher M. Park’s advice for aspiring indies that I wrote about last week.
He starts by emphasizing marketing, quoting Tim O’Reilly’s message that obscurity is a bigger problem [...]
Back in August, Christopher M. Park of Arcen Games gave advice for aspiring indie game developers.
He has a number of observations after releasing his first game, A.I. Wars, and my favorite part is categorizing what class of indie game you might have your hands on. He separates them into three main groups: Indie Darlings, [...]
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