Quick and Dirty Market Research: A Better Way Than Build & Pray

By GBGames, on February 26th, 2010%

If you want to create a failing indie game development business, you need to create a product or service that no one will care about, and it’s easy to do so. Just follow these steps:

Get inspired to create a game. Create the game. Release the game. Start figuring out how to market the . . . → Read More: Quick and Dirty Market Research: A Better Way Than Build & Pray

Who Is the Audience for a Social Game?

By GBGames, on February 19th, 2010%

Raph Koster posted What social gamers look like, which reports on a study that PopCap sponsored to identify the profile of the typical player of social games.

So who is playing these games on Facebook and in other social networking portals? Apparently she’s 43 years old, may or may not be married with children . . . → Read More: Who Is the Audience for a Social Game?

Happy Valentine’s Day!

By GBGames, on February 14th, 2010%

In the world of romance, video games tend to get a bad rap. Gamers are sometimes viewed as childish, and being called immature by your impatient significant other is a quick way to feel guilt, anger, and resentment.

On the other hand, there are couples who stay together by playing together. Whether it’s . . . → Read More: Happy Valentine’s Day!

Read Up on the Video Game Industry’s Indies

By GBGames, on February 12th, 2010%

Entrepreneurs, business owners, and other indies have given me a good piece of advice that applies no matter what is going on in the economy: keep on top of the industry. Subscribe to magazines. Go to conferences. Read relevant blogs and books. Be familiar with what your industry is doing.

Why does it matter?

There . . . → Read More: Read Up on the Video Game Industry’s Indies

Happy New Year!

By GBGames, on February 4th, 2010%

I know. I’m very late, but I didn’t mean for the new year to start without me! What can I say about 2009? What does 2010 have in store?

Let’s look back on 2009 first. I created an index card and kept it with me throughout the year to remind me what I wanted to . . . → Read More: Happy New Year!