Comments on: Marketing Is More Important Than Product Quality http://gbgames.com/blog/2009/11/marketing-is-more-important-than-product-quality/ An Indie Game Developer's somewhat interesting thoughts Wed, 08 Feb 2012 22:27:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Daffy Duck http://gbgames.com/blog/2009/11/marketing-is-more-important-than-product-quality/comment-page-1/#comment-58388 Daffy Duck Sun, 22 Nov 2009 22:05:37 +0000 http://gbgames.com/blog/?p=1011#comment-58388 It's funny you mentioned FIFA 09 for the Nintendo DS. I was just playing that a couple of days ago... It’s funny you mentioned FIFA 09 for the Nintendo DS. I was just playing that a couple of days ago…

]]> By: jovoc http://gbgames.com/blog/2009/11/marketing-is-more-important-than-product-quality/comment-page-1/#comment-58386 jovoc Sat, 21 Nov 2009 15:39:46 +0000 http://gbgames.com/blog/?p=1011#comment-58386 That's kind of a pessimistic headline -- i like to think of it more as "without marketing, nobody will get a chance to appreciate your quality." Indie games work on much more of a "long tail" model, where the quality and gameplay mean a whole lot. Certainly they're not going to generate cash as quickly as a franchise or media tie-in, but they have the chance to become their own franchise, which is more valuable in the long run. That’s kind of a pessimistic headline — i like to think of it more as “without marketing, nobody will get a chance to appreciate your quality.”

Indie games work on much more of a “long tail” model, where the quality and gameplay mean a whole lot. Certainly they’re not going to generate cash as quickly as a franchise or media tie-in, but they have the chance to become their own franchise, which is more valuable in the long run.

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